How Hashtags and Keywords Work Together in Your Social Media Posts

How Hashtags and Keywords Work Together in Your Social Media Posts

Social Media
September 03, 2024•2 min read

"Maximize your reach by strategically combining hashtags and keywords—let your content connect with a broader audience while capturing the attention of those actively searching for what you offer."

Maximizing Your Reach: How Hashtags and Keywords Work Together in Social Media Posts

I hope you’re doing well! I wanted to share some insights that can help boost the visibility of your social media posts, especially when promoting your quilt shop or creative retail business.

Understanding Hashtags and Keywords

Both hashtags and keywords are powerful tools for getting your content in front of the right audience, but they work in slightly different ways:

  • Hashtags are like signposts that categorize your content. When you use hashtags like #QuiltingPatterns or #HandmadeQuilts, your posts become part of a broader conversation on those topics. This means that people who are interested in those themes can easily find your posts, even if they aren’t following you yet.

  • Keywords, on the other hand, are essential for making your content searchable. These are the words and phrases you naturally incorporate into your post text. For example, when you talk about "autumn-themed quilting patterns" or "custom quilts," these keywords help your posts appear in search results when someone is looking for that specific information.

How They Work Together

By strategically combining hashtags and keywords, you can significantly enhance your post’s visibility and reach:

  1. Promote a New Quilting Pattern
    Use hashtags like #QuiltingPatterns to connect with a larger audience while embedding keywords like "new autumn-themed quilting pattern" within your post to capture searches.

  2. Announce a Quilting Workshop
    Hashtags like #QuiltingWorkshop will attract users interested in learning, while keywords such as "in-person quilting workshop" will ensure your post appears in relevant searches.

  3. Showcase New Fabric Arrivals
    Combine hashtags like #FabricLovers with keywords like "new fabric arrivals" to draw in both followers and searchers looking for fresh quilting materials.

Why This Matters

Using hashtags and keywords together ensures your posts are seen by people who are not only following trending topics but also actively searching for what you offer. It’s a dual approach that maximizes the chances of engaging with your target audience and driving traffic to your shop.

If you have any questions or want to discuss how to tailor this strategy to your specific goals, I’m here to help!



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As a seasoned Systems Strategist for Creative Entrepreneurs, I specialize in developing personalized systems strategies for Online Digital Marketing Businesses. Collaborating with Creative Entrepreneurs is my passion, and I'm elated to provide the support you need to refine and scale your endeavors. With over two decades of customer service experience and a knack for behind-the-scenes tech, I'm here to untangle your "tech tangle" with practical, implementable strategies.

Tracy Walker

As a seasoned Systems Strategist for Creative Entrepreneurs, I specialize in developing personalized systems strategies for Online Digital Marketing Businesses. Collaborating with Creative Entrepreneurs is my passion, and I'm elated to provide the support you need to refine and scale your endeavors. With over two decades of customer service experience and a knack for behind-the-scenes tech, I'm here to untangle your "tech tangle" with practical, implementable strategies.

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